WIN is just regular detergent with Oxyclean premixed into it. They've done an excellent job of marketing it. You can get the exact same results with regular detergent and a scoop of Oxyclean or Biz at much less cost.
Here is my famous "stinky bike gear" recipe.
presoak in biz ( or other enzyme presoak) over night, then wash with any detergent and Oxyclean or other oxygen booster. Ta da, stink is gone.
but hey, use whatever makes you happy.