Agree that there are some great threads here with a lot of suggestions.

But I really actually dislike it when there is a 'corner' for women... there is one store here that does that and I find myself cramped in the corner realizing how much of the store wasn't designed to apply to me. Make a section of your clothing for men, a section for women. Same with saddles. Put WSD bikes in with the rest but mark them as such. Don't overcrowd your store. If I want a trailer, I'll ask if it can be ordered, but I won't go to a bike store where I can't bring my bike in and walk around easily. Hold maintenance classes and encourage women to attend. Encourage your staff to treat women with respect, even women that don't look like cyclists.

Anne