As much as I talk on my cell phone, I completely agree regarding the appalling lack of cellular phone etiquette. On the few occasions I've had to take a call and been in a store or restaurant, I generally excuse myself and step outside to talk. Yep - I've been rained on and gotten quite cold, but to do otherwise is just *rude* Most of my conversations are in my car *with my headset.*

We still have someone's cell phone go off in court once in a while - talk about embarrassing!