definitely have shop rides that start at your shop, people can come in last-minute and use the restroom or buy whatever they forgot (like chamois butter, clif bars, tubes) before or after the ride.

energy bars and gels

gotta have a place to park the bike when i come in to shop, the ramp and auto-door sounds great

jerseys and socks with your shop logo (voler is also a good place to buy, http://www.velowear.com/)

i like the idea of having weekly mechanic demonstrations so people can learn how to change a flat or do minor repair or adjustments. or learn how to fit their bike. or learn what type of bike is best for them.

a very interactive website (not one that just says your hours and brands, but one where i can see and search all your products)

anyway, i'll be visiting when you're up and running, put me on your email list!!