Trek Women Who Ride

[Zen]

I'm glad to see at least *something* from a big company that really draws attention to women who cycle,

I've been thinking about this.
Have you ever seen an ad for bikes on television on any channel other than versus or ESPN?
I would think TV advertising would be an effective tool. There must be women who would love to ride but feel intimidated. Seeing a woman on a Townie or riding with her family might make it seem possible.