Boy In A Kilt - I like your letter. I kinda like yours better than mine, but mine are done! Thanks!

Mine is as follows...and I think the more letters (and the more varying the letters...not form letters), the better! Mine below shows what I sent to Bicycling, as well as what I sent to the other advertisers. The one I sent to Liberator is, of course, slightly different.

Dear Bicycling Magazine Advertisor,

I have sent the following letter to Bicycling Magazine. Please contact Bicycling to let them know that you do not want to be associated in their pages with ads that actually repulse your own prospective customers. I am one of the huge numbers of professional women who will spend thousands on their cycling hobby in the next year. I hope you care about my perceptions of marketing.

My letter to Bicycling:

Please either pull Liberator’s advertising, or require them to go back to ads that picture their product only, rather than the soft-core-porn pictures of women they’ve had for the past few months. I don’t have a problem with the product. I do have a problem with women pictured doggy style in “FM” platform shoes in the pages of a magazine that pretends to be women-friendly.

The highly sexualized, degrading pictures of women in these ads is directly at odds with your attempts to attract female readership or promote cycling and healthy self image issues to kids, families, parents and women.

I find these pictures insulting, and I cannot hand out or promote your magazine to all the young women I am mentoring. I will subscribe again after you address this issue.

I realize your demographic is young men, but save it for Men’s Health. I am a professional, I will spend thousands on my new bike, and I care about the way your advertisers promote their products.

Please make this change. I will be also be sending copies of this letter to most of your major advertisers to let them know I will not be subscribing to or buying your magazine until you do.

Sincerely,