Hey, Zen, I'm pretty sure she's won some Olympic races, as well as World cup races, in mountain biking. And I agree with Duck - I would be more inspired and eager to get out and ride if at least some of the poses were actual biking shots! The marketers understand the market, though. The women's market is very small compared to the men's, so whatever she is selling will probably sell to men just fine.

H&B
~T~