I like the fact that there are colors out there! Yeah, I HATE pastels and "cutsee bugs" and such, I'm glad that bike companies are trying to change it up a bit. I looked on the Trek website the other night and noticed their paint job options on some of the bikes (both wsd and mens). I like that they provide an option (granted for some $$). For me, right now, I don't care if the bike is pastel purple with a seafoam green seat and pastel yellow bar wrap, if it rides like a charm and fits like a glove, damn I dont care (as I go to my pearl white with aqua marine green and fuscia pink accent bike with pink pedals and handle bar wrap; those crazy 80's colors ).
Anything is better than real rust!