When you put the Bike Fridays in my car, the value well more than doubles I kinda like it that way (though I'm starting to get the large firm pressure of you have to buy a nicer car to impress clients - my response - you can pay for it then...)
There are some nice things about working in research and development, in a test chamber. The only car presssure going on around here is the guys seeing who can buy the biggest PU truck. and obviously, with my honda civic, i'm not in the competition!