CycleChic and equus... I see both your perspectives... and here's my "take" on it.

If you are limiting your food intake in order to lose weight, then it is inevitable that some of the things you want you will not be able to have.

However, in order to stick to a tough regimen, I think it is also important to give yourself permission to have a "treat" every now and again - whether its a pizza or its double choc-chip extra creamy icecream. If you never allow it, you will crave that thing.

So I think its just word-smithing... yes, limiting our food intake is part of what needs to happen if we are to change shape or lose weight... but eliminating fave foods forever is not achievable.

I have a moro bar waiting in the fridge for me... I got it in my "pack" at the Sunday race. At the moment I don't feel like it, and part of me doesn't want to eat it regardless. It is there for when I want to eat it. A couple of years ago I would have eaten it within the hour of receiving it, and then felt guilty about it for days (possibly weeks). Now I know I will savour and enjoy it when I do eat it, and know also that I "deserve" it because not only have I listened to my body, I have done loads of cycling and been eating sensibly as well.