Agreed. As this is a Women's Health Expo, I would want to showcase the women-specific gear available at the shop. Women who are interested in a sport can be off-put by uni gear because they think, "that's made for men". Showing womens specific options can really put it into a curious woman's head that, "Yes, I can do that!"

I think particularly, as Juju mentioned, those saddles can look scary! Put out a few different models, show them that bike saddles don't have to be uncomfortable! Also, I think many women would be interested in the differences in design of a wsd vs. uni bike, I'm thinking specifically geometry. I would love to see something where two bikes of the same or similar frame size are shown together, one uni and one wsd... to showcase the different proportions of the frame and angulation of it! Very interesting, and what a way to suck a girl into a sport, to see how scientifically bike companies are starting to pay attention to a woman's body!

And definitely pictures of women (of all shapes and sizes) enjoying different types of cycling, whether it be trail/pleasure riding, mtb, road, or tri.