I'm a white bar tape girl. I've had it for years and clean it each time I ride in the winter ( the black leathger palms on my long gloves get it dirty) and once a month or so in the summer. I use Simple Green sprayed onto a white towel and then you wrap the towel around the bar and rub it back & forth. I'm having a tough time describing it, but you'll figure it out. Clean as new!