I would never choose a bike based only on a paint job but if given choices between one bike and another - the paint job will sway me (I tend to gravitate towards blues and silvers or a combo of both like my Zurich, my Spec. hardtail and my new bike the Santa Cruz Superlight).

Back when I was looking at a Lemond Buenos Aires, a bike more in my price range, I saw the Zurich and fell in love with the paint scheme. Plus it had better components so I spent alittle more money to get the bike I liked; that appealed to me most.

In chosing a bike I always do alot of research. Everything factors in especially geometry (fit - it must fit), components, materials and yes the "look" of a bike.