Quote Originally Posted by Dianyla View Post
My immediate tongue-in-cheek description of their target demographic is as follows:

Middle aged (40-60) middle-class WASPs who live west of the Mississippi. If they mated... Coldwater Creek and Eddie Bauer.


NB: I'm replying without having read past the first post in this thread. I'll read the rest of the replies once this posts.
Love it. And right on target!

Let's see, I live in jeans and tees, am most likely to shop at LLBean via catalogue. I luuuuurve Chucks -- have several pair, and my "business" wear is jeans, white tee, black blazer and black Chuck Taylor hightops, but that's because I'm a screenwriter and casual is the name of the game. Also, I could do without the blazer if I lost some weight. (Lightweight blazer, nothing too structured.)

Since I started cycling, I've done lots of shopping but not much "keeping." The jerseys are usually too tight -- I'm not used to wearing stuff that formfitting (again, a weight issue) but as i continue to lose I assume that will change.

And yes, lately I've spent a lot of time in bike shorts and jerseys!

The two things I've bought from TA and love are:

this sweater, worn with jeans or cords

and this jacket, again worn with jeans or cords

And now that I think about it, maybe the reason I got those compliments is simply because people were so relieved to see me in something besides jeans and tees!

When I check out this site/catalog, I'm always looking for something to dress up jeans a bit.