Quote Originally Posted by pooks
Offhand I can imagine that a display of photos of people on bikes (possibly people in that area if possible) that shows all different kinds and sizes of people riding might be reassuring.
I think that's a great idea.

Also, tell him not to automatically show the girls the pink cycling helmets when he's trying to sell them accessories ('specially when they've chosen a black bike -which might be a clue that they're not a girly girl). OK - I'm sure he wouldn't do that but I just had to vent about my recent experience in my LBS.