Don't understand the objection to "retailer" -- that's what the LBS is.
What term would you suggest? Are you thinking it's important to distinguish between a specialized bike shop and a large retailer like Wal-Mart?
As far as remodeling old bikes -- well, the video was made by people who want to sell new bikes.



does this bother anyone else or is that just me?
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They give me good advice and steer me clear of bad retail therapy.
