On Monday I went to a Farmer's market in the next town. I had wanted to explore the area it is in, mostly because the market is right next to the only bike path around here (the well known Minuteman Bikeway). It happened that this Monday was "ride your bike to the market" day. They had bike valet parking, which was administered by the local senior citizen group. A woman sat and watched the bikes on the rack and everyone who rode up got a coupon for 2.00 off of a purchase. You also got 10% off any apparel or accessories at the LBS, which is also right there. The store is kind of a crappy one, but it got me to go in there for the first time.
Valet parking isn't really necessary here, since it's in a suburban, bordering on country area. I would have just locked my bike to the rack. But the promotion got me to come out and visit the booths. I have five farms within 3-5 miles of my house, but I chose to ride 8.5 miles to the market, because of the bike promotion. And there were lots of bikes there!



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