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  1. #1
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    Mellow Johnny's! Start booking your flights...

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    Lance's shop, Mellow Johnny's, opened today. We are sure when we are heading the 40 miles down to it but hopefully soon. It sounds on paper like it could be one of the coolest bike shops ever but I will have to see for myself.
    Amanda

    2011 Specialized Epic Comp 29er | Specialized Phenom | "Marie Laveau"
    2007 Cannondale Synapse Carbon Road | Selle Italia Lady Gel Flow | "Miranda"


    You don't have to be great to get started, but you do have to get started to be great. -Lee J. Colan

  2. #2
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    The new shop sounds cool indeed.

    Armstrong was prominently featured on top of the last issue of Momentum magazine:
    http://www.momentumplanet.com/issue/33



    There is another photo in the issue where he is riding his bike over some bridge (in Austin, I suppose) without a helmet. I would suggest sending him a note (or mentioning it if you see him at the store). He's maybe "too good" or "too cool" for a helmet but it's not really cool for parents trying to get their kids to wear one to see role models like him doing without...

  3. #3
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    Quote Originally Posted by Aggie_Ama View Post
    Lance's shop, Mellow Johnny's, opened today. We are sure when we are heading the 40 miles down to it but hopefully soon. It sounds on paper like it could be one of the coolest bike shops ever but I will have to see for myself.
    Oh, please tell us all about it once you get there! I wanna visit Austin some day... and hitting the bike shop would be high on my list.

    Nice pic of Lance and all on the cover of Momentum, but what I *really* want is that bike!!!! (what is it?)

    Shoot, I just want every bike I see. What is it, "the first step to solving the problem is admitting you have a problem"? So, if I admit I have a bike-lust issue, does that mean I'll be able to have all the bikes I want, thereby solving my bike lust problem?
    Last edited by KnottedYet; 05-10-2008 at 03:56 PM.
    "If Americans want to live the American Dream, they should go to Denmark." - Richard Wilkinson

  4. #4
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    Jun 2006
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    That looks like the new fixie Trek built for Lance.

  5. #5
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    Apr 2005
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    Middle Earth
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    ok... for an ignorant Kiwi from DownUnder who didn't realise Lance was opening a shop (but am not at all surprised he is), can you tell me what he might stock?

    I assume Treks will be a given... but what other brands...

    Ones with brains and beauty like Cervelo perhaps?

    I assume not beautiful brainless ones like De Rosa...

    Anyone got any ideas?


    Courage does not always roar. Sometimes, it is the quiet voice at the end of the day saying,
    "I will try again tomorrow".


  6. #6
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  7. #7
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    Aug 2006
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    Based on the article about Mellow Johnny's on the Seven website I assume they will be selling Sevens.
    Jane

  8. #8
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    Jul 2006
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    Perfect timing, on Lance's part, AGAIN! With the gas prices, there are a number of bike shops reporting record sales of people getting back into it, after many years. Also, with the advent of spin classes, people that came in for clipless shoes, are returning for 'real' bikes, too! I would definitely go there, if I ever get to Austin!

    ...waiting, waiting, for OP's first hand report...

  9. #9
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    May 2007
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    Quote Originally Posted by deedolce View Post
    With the gas prices, there are a number of bike shops reporting record sales of people getting back into it, after many years.
    Is there an article or report somewhere about that? That is great news.

  10. #10
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    here's the bike on the cover of Momentum: http://www.trekbikes.com/us/en/bikes...an/soho/sohos/

    I guess i don't really want one after all. (I could almost get two Kona Smokes for that price)

    Why does it look so much like a Marin?

    Sorry for the drift... bike lust, y'know....
    "If Americans want to live the American Dream, they should go to Denmark." - Richard Wilkinson

  11. #11
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    It's OK, Knot. We understand.

    $550 for a bike with no gears
    2008 Trek FX 7.2/Terry Cite X
    2009 Jamis Aurora/Brooks B-68
    2010 Trek FX 7.6 WSD/stock bontrager

  12. #12
    Join Date
    Oct 2005
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    2,309

    mixed feelings on this...

    When I first read about MJ's I was stoked to go down to visit my friends in Austin to take a look see.
    And then I read some things in my bike shop trade mag that made me pause.
    Seems Trek doesn't have a problem with letting a shop like that go in so close to existing Trek dealers. From what I read there are two (maybe 3) trek dealers within 3 miles of MJ's.
    As a little guy I sure feel for these shops. Hopefully they have a strong enough client base built up to handle the big kid who just moved in.
    I'm sorry, but it's a no brainer that a shop with Lance's name (well you know what I mean) and capital is going to put a big hurt on everyone.
    I admit it, I'd be making a beeline to it.
    I still want to make a trip down, but I'll also make sure to seek out the other guys in the area as well.

  13. #13
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    Hmmm. Maybe what I've read about him being not such a nice guy is true.
    2008 Trek FX 7.2/Terry Cite X
    2009 Jamis Aurora/Brooks B-68
    2010 Trek FX 7.6 WSD/stock bontrager

  14. #14
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    Quote Originally Posted by Running Mommy View Post
    When I first read about MJ's I was stoked to go down to visit my friends in Austin to take a look see.
    And then I read some things in my bike shop trade mag that made me pause.
    Seems Trek doesn't have a problem with letting a shop like that go in so close to existing Trek dealers. From what I read there are two (maybe 3) trek dealers within 3 miles of MJ's.
    As a little guy I sure feel for these shops. Hopefully they have a strong enough client base built up to handle the big kid who just moved in.
    I'm sorry, but it's a no brainer that a shop with Lance's name (well you know what I mean) and capital is going to put a big hurt on everyone.
    I admit it, I'd be making a beeline to it.
    I still want to make a trip down, but I'll also make sure to seek out the other guys in the area as well.
    This is how I felt as well. While I think it is great what he is doing for the commuting community (showers/bike lockers are unheard of here), I think we will see some shops close. My favorite area shop is very close to there but they are big time and should only feel a small hurt. The others in the area do not have the volume of the shop I frequent. There are also several non-Trek shops in the area, but they are triathalon shops.

    Although, I am curious how personal his shop could feel. The one I frequent is big but you see the same employees and we aren't regulars at that location but they treat us like we are. We will probably visit his shop to drool on the bikes then take our money to our normal shop.
    Amanda

    2011 Specialized Epic Comp 29er | Specialized Phenom | "Marie Laveau"
    2007 Cannondale Synapse Carbon Road | Selle Italia Lady Gel Flow | "Miranda"


    You don't have to be great to get started, but you do have to get started to be great. -Lee J. Colan

  15. #15
    Join Date
    Apr 2006
    Location
    Maine
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    959

    Thumbs down Mellow Johnny's

    I'm glad that you brought that up Running Mommy... I read that as well and like you, wonder why Trek isn't protecting their IBD"S more. It's wonderful that Lance is opening up a shop, but I wonder why they would allow three dealers to be so close...what happened to the "territiory" that a dealer is supposed to protect? It seems to me, that this and a couple of other things that have happened in the past few years, that Trek is no longer someone that I would want to carry... being a bike dealer is supposed to be an agreement between the dealer and the bike company to make the the sport and that particular line grow.. of course with support from the two sources. It looks like some pretty poor business decisions to me....

 

 

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