It seems inclusivity has been a hurdle for bike-share programs in the U.S. Boston has a business model that has had some success. It subsidizes the cost to as low as $5 vs $85 and made sure to include low-income areas in the placement of stations. They spent time visiting and working with social service agencies in those areas to raise awareness. They also raised the usage to 1 hour vs 30 minutes for those low-income areas that needed it to better integrate them with the public transit grid.
The credit card issue is another big hurdle for a lot of low-income people. Hopefully we’ll see the systems develop partnerships with banking agencies to find ways to provide access for those who haven’t used traditional financial institutions. There are also some cultural issues and bicycling that have to be addressed by the systems with outreach efforts.
tulip....did you see how the european systems dealt with this?
‘The negative feelings we all have can be addictive…just as the positive…it’s up to
us to decide which ones we want to choose and feed”… Pema Chodron