The Bra, Reinvented

[Irulan]

Anyone following this? Jockey Co. has supposedly reinvented the bra, with over 26 new patents. Their new system involves measuring the breast for volume and band size, eliminating a/b/c etc.

http://www.jockey.com/brastory

[jobob]

I call BS on the "26 new patents". There's one patent granted in the US relating to their new 'n improved bra sizing method, and I suspect the other 25 are either the same application granted in other countries, or pending applications published (not granted) in the US and elsewhere. Misleading PR drivel, meh.

- jobob, who used to work on patents for a living.

[Crankin]

I also saw this on the Today Show (must be a slow news day. Bra sizes and prancercize ). It seems like this "revolution" is only for Jockey brand, so who knows how it will fare.

[Artista]

What I find most intriguing is that they offer 10 different cup sizes with lots of band sizes. It seems that the volume measurement system is really just a way to avoid having to try on a bunch of different bras to find the right cup size and shape.

[Kathi]

No size 26 or 28 bands. $20 for the sizing kit. There's a $20 off coupon if you buy a bra from them but what if you don't fit their sizing system? You'd think they would provide the sizing kit for free, at least for the 1st year.

[colorisnt]

I would love to know how "big" their cup sizes go (in equivalent sizes) before I buy into it. I'm a 34DD and have a hard time finding bras because I'm too small to shop at plus size stores but too big in the cup size to shop at most regular places. VS carries my size in only a few bras in store at any given time if I'm not, say, shopping on Michigan Ave. when I'm home. Jockey made the current sportsbras I have (which are now too big in the roundsize, boo on that) and I'd be interested trying them again but not if they won't carry my size. As of now, most Jockey stores don't carry a DD in anything other than bras in a box. And I doubt I would be willing to spend $60.00 on a bra that isn't pretty and has very wide straps since they limit the ability to wear it with pretty tops.

[Crankin]

Oak, I have a bra like you describe. It's a brand called b'tempted. Don't have a style #, though. I have a newer one in the same style, but I tore the tag out; I think it's a Calvin Klein. Both are 32 B, padded, slight push up. They are smooth and nude colored, so good for t shirts.

[colorisnt]

B'tempted carries bigger sizes, too. They have some cute styles for sure. Totally forgot about them. Calvin Klein has some nice styles in a DD with the perfect size straps and triple-clasp closures. The last bras I got were CK at the outlet. Same bra as the ones at Macy's except that Macy's generally doesn't carry my size in another but "old lady bras" in a box. One has just a little bit of lace on the band and some piping on the cups. Great with t-shirts.

I don't get the tank straps, either. They say they are more comfortable but I don't think they are for me. I have a very small space between my bust and clavicle and those big straps kind of catch the skin on the side of my armpit because the cup shouldn't sit there. It's hard to explain but it's really uncomfortable.

This thread makes me I seriously know way too much about bras and panties. It's because I have a huge problem with buying lingerie and cycling clothing haha.