Of course, you can't force the issue.
This makes me glad cycling is something I do mostly with my DH and a few friends. I do ride a- lone, but I don't like it, mostly because I get bored on longer rides. I hardly do group rides anymore, and when I do, usually I'm leading the ride.
DH and I have always done lots of stuff together, eating out, theatre, symphony, socializing with friends, and stuff with the kids. I had my gym time early in the AM, so it didn't interfere with family and couple/social life stuff. When DH started riding he always did his rides at the time I was at the gym, or sometimes at night, when I used to be grading papers. It was like exercise was the stuff we did to get it "over with," and now it's our whole lifestyle.
2015 Trek Silque SSL
Specialized Oura
2011 Guru Praemio
Specialized Oura
2017 Specialized Ariel Sport