Hi, hulagirl,
Murienn just gave you a great rundown of website marketing. Well done, M!
I look for races in Competitor magazine. I'm not sure if it's local only, though. I know it's regional for Southern California, but because so many SoCal people are also attached to Hawaii (huge Hawaiian population here, and married-to-Hawaiians), I think it might be a good place to advertise, too, or at least get your race listed.
What about partnering with Hawaiian Air to offer a race fare to include transporting a bike case? I see on the site that Hilton Hawaiian Village offers a discounted nightly rate already. I like that hotel. I'd stay there again, easy.
I travel with my goggles and gear, too, so the Splash and Dash part would appeal to me, assuming I couldn't get my bike there, but I see your point about not traveling just for that. What about partnering with one of the bike rental companies to offer those packages, too?
If you make it easy for me to just sign up and it's all arranged - hotel, bike rental, shuttle to and from the race start, food the day of - I'd be much more inclined to participate, even if it's expensive to get there.
DH and I just took DD over to Oahu for a Kamehameha School Summer Camp for her second year of this Hawaiian-immersion program for kids of Hawaiian descent. The camp was $120, but it cost about $5,000 to get us all over there and him and me in a hotel for the week, so yes, people will travel for stuff.
If your tri had been going on that same week, I would have done it, even on the spur of the moment, and I would probably have rented a bike, too.
How many women currently participate in this tri? You know, looking at the site, I don't see a single thing about the tri. I see a lot about the canoe race. Now that I'm looking at it in detail, I don't think this site is for your tri at all.
What's the link to your Na Wahine Festival?
Roxy
Getting in touch with my inner try-athlete.