Best Westerns are usually owned by individuals. I have stayed in some incredible BWs in some pretty remote locations. (I've stayed in some creepy ones, too--not dirty, just creepy--there's this one in Nevada...yikes.)
Even the hotels that are franchised are often owned by someone who lives in the town and makes their living off of working at the hotel every day. So yeah, don't write off a hotel with a big name as "corporate" just because it has a big name. There's probably a plaque by the front desk with a person's name on it.
Karen
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insidious ungovernable cardboard