Time to write letters...

[Andrea]

Check out the Pearl Izumi ad in the latest issue of Velonews. Apparently it takes large breasts & prominent nipples to advertise how well your newest line of clothing fits. I honestly don't really care about the visible nipples, but I know that more than a few people out there probably do. I'm more pissed off about using "faceless tits in a jersey" to advertise cycling apparel. It's objectifying, and (I'm assuming) it's a step backwards from how actual women in jerseys would like to be perceived.
Personally, as a competitive cyclist, I've seen how hard it can be to have women's racing taken seriously. I don't think this helps.

I'm sending emails to both PI and Velonews to let them know that I don't appreciate it. At all.

[wnyrider]

Is there a direct on-line link? I went to Velonews.com and didn't see it, unless the ads change. Do you have a scan of it from your issue that you can post?

[Biciclista]

I have it in my email. Andrea has it on her blog now.

[sundial]

Mimi, send it to me also. I don't get Velonews.

[wnyrider]

I have it in my email. PM me if you want to see it. (I'll need your email address)

Received it... thanks! Yes- it is very inappropriate as it is blatantly erotic. And, if it were of the male genitalia-- well, we wouldn't even have a chance to see it since it wouldn't even have a chance of getting published in a mainstream publication. It isn't even just the nipples I am offended at, it is the areola being obvious as well. Andrea, or anyone else, do you know if this particular shirt is transparent?

[Fujichants]

Thanks Mimi for emailing the picture.

It looks awful. Seriously...what were they thinking?? If this is targeted towards women, why on earth would we be attracted to THAT? "Oooh...I want to buy that shirt now so I can show off my nipples to all the hot racer guys". Seriously. Ugh.

[NJBikeGal]

I second all that was said above. Andrea, if you have a direct link or address, could you post it (or PM me). I'll be happy to write a letter and I'm sure the members of my all-female cycling team would do the same!

[Trek420]

And, if it were of the male genitalia-- well, we wouldn't even have a chance to see it ....

Because like the scan it would say "I’ve made it small on purpose. Click for full-size):" ?

[Fujichants]

I just showed it to BF and got no reaction out of him. He just glanced over, and said: cool.

Lol, I slapped his arm and made him look closer and he starts laughing.

Wonder what this means?

[Misandal]

I have this issue of VeloNews and have been reading it, so when I saw this post yesterday, I rushed home to look in the mag to see what I missed. And I had totally missed it - flipped right on past it. So when I found the ad and gave it a good look, not only was I SHOCKED but I couldn't even tell what they were advertising or who they were advertising it to. Whoever their marketing people are really missed it on that one. They made a lot of women mad for apparently no reason at all. Good one, PI!

I way prefer the "Happy Azz" ads.