taking on pretentious advertising

[lph]

it's old, but I hadn't seen it before. Absolutely hilarious from Fat Cyclist:

http://www.fatcyclist.com/2006/09/29...tter-to-assos/

I know several Assos fetishists of the Dr. Michael Lammler-type, but I don't think they would appreciate the humor

[lph]

actually, I would love to see a follow-up to that post taking on Assos' new post-ride "total comfort leisure solution": http://db.assos.com/

I rather like their idea, which is to have simple, elegant, functional clothing, only one of each style, that all match... but the advertising is... well, take a look at the womans "leisure pants"

[PscyclePath]

Fatty has brass... That's what makes his blog such a delight. My all-time favorite is when he wrote the Gary Fisher brand manager last fall and asked for a free Superfly:

http://www.fatcyclist.com/2007/11/08...t-selling-out/

Thing is, Travis-the-Gary-Fisher-man took him up on the deal... and Travs is my kind of bike advocate!

http://www.fatcyclist.com/2007/11/14...esponds-to-me/

Fatty now has his Superfly, but I think he gave in and actually bought it...

[alpinerabbit]

that design is wrong on so many levels.

Assos is supposed to be a swiss brand. I was just telling myself how god that swiss jersey looked on Cancellara, and would like to be happy this is swiss.

This, however, looks like an italian "street"worker/wannabe actrice.
She can't even carry herself right in heels, or the stylist is telling her to look like a dork on purpose. The outfit is about as swiss as a perspex cuckoo clock.

[Velobambina]

When I saw her shoes, my first though was that she has bunions in her future!

[pardes]

Oh my but that was funny! I just loved the section on chamois creme.

"Alas, I did not realize that one of the main ingredients in Assos Chamois Cream seems to be menthol, of approximately the same concentration as Ben Gay. My nether regions were simultaneously aflame and freezing, which is nowhere near as nice a feeling as you might expect."

Thanks for introducing me to the Fat Cyclist.