
Originally Posted by
Running Mommy
Ok, so here is my beef with the BS industry as a whole...
At Interbike I sat through a seminar on the state of the Industry- Independant retailers were the target audience. To say the trend is flat would be an understatement. Actually it's trending down.
In order to reverse the downward spiral the mindset has GOT to change.
The speaker had some great idea's, and was IMPLORING everyone in the room to change tactics and step up to the plate.
He spoke about how unfriendly bike shops can be, from an asthetic point of view, to the attitude of the staff.
He made a point of saying that the bike shops are targeting the wrong customer. They need to be targeting women, and the casual cyclist. As THEY are going to be the consumer who will keep you in business. He stated the % of spending decisions that are made by women. I think it was like 80%. Thats HUGE.
He also talked about how intimidating it can be for a casual or newbie cyclist to walk through the door and see all the metal, and fancy looking parts that they have no idea what they are looking at.
Merchandising needs to be softened up, Instead of looking like a dark machine shop it needs to be pleasing to the eye. Think about when you walk into a shop that is well merchandized. Your drawn to the racks to see what they have because the store is so nice. It's a subconsious thing I think, but it's true. If the store is pleasing to the eye you will spend more time browsing.
AND the staff (owners on down) need to learn some people skills at the very least. Snippy replies, sarcasm, and an elitist attitude are NOT skills that one needs to work in a bike shop. I just don't understand how bike shops have gotten away from giving good service?? It amazes me sometimes that they even stay in business with some of the things I've seen/heard!
Sure it's also important to be able to satisfy the hardcore dude. But they are more prone to already know exactly what they want when they walk through the door, AND they just want to know a few key things- can you get the part/bike/wheel/ etc, How much will it cost me, how long will it take.
Answer those key ?'s to their satisfaction and you have the sale.
Sooo as I step off my soap box, I am pledging that Estrella Mountain Cyclery will be a pleasing place to shop, have a good selection, and most importantly will treat EVERYONE who walks through the door with the utmost respect.
I demand that our shop be the friendliest bike shop in town!