The Paint scheme may be due to that nature of the Business : I.e. at Wal-mart, you're strolling by the toy section, and the Bike's Colors say "Buy Me!". LBS bikes are probablt duller due to fact that they don't need to grab your attention that much (after all, why did you go to the bike shop in the first place?)
As far as Frame quaility, there's probalby no way of knowing without buying it and stripping it. I'm going out on a limb and assuming this is not a "Gas pipe special" with Ashtubla cranks. I would probably make sure you can fit a decent shock on it before taking it home.



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