Abit of an overstatement. A dramatic metaphor.

But yesterday at a cycling party, I chatted with a cyclist (recumbent cyclist) who had a contract job as a marketer for a major National Hockey League team. Work included facilitating social media groups, ie. Facebook, Twitter fan stuff for hockey fans.

To him, the cycling culture fans and hockey culture fans, were just 2 different worlds. And that's he described how he felt: "A vegetarian in abbatoir. I realize I am not a hockey guy."