More bike fitting information from this website.
http://masterbikefitters.com/
Bike fit vs bike sizing:
http://www.fitwerx.com/bike-sizing-v...g-fit-formulas
Clarity about heel touching pedal:
Misconception: “To achieve proper saddle position, raise the seat until your heel just touches the pedal at the bottom of the pedal stroke.”
Reality: Optimal saddle position cannot be accurately determined from a formula, by measuring the rider’s inseam, or any other general rules of thumb. Optimally, you want a saddle position that allows for full leg extension without hyper-extension, is within your range of motion, helps you maintain a stable pelvis, and encourages proper pedaling technique and optimal muscle recruitment. This is most accurately achieved through observation by a trained eye in conjunction with rider awareness.
http://www.fitwerx.com/most-common-fitting-misconceptions>
Did your fitting include any of these things in this video?
http://masterbikefitters.com/rider-first-fitting-video
Finally, when you picked up your bike did your fitter put the bike on the trainer and make adjustmentments to your saddle, handlebars, etc. Did he look at the angles of your hips and knees? My fitter spent at least 45 min. doing these things after my bike was set up.
Sounds like you got a sizing, not a fitting. If what you got was free, then you got what you paid for.