wait! this CAN'T be fiction!!
http://www.theonion.com/articles/cyc...5-socks,18259/
MONESSEN, PA—Recreational cyclist Ethan Coseglia, 38, thoroughly explained the benefits of wearing $35 bike-riding socks to his friend Kevin Washburn Friday, saying that his specially designed socks are essential in optimizing his overall cycling performance.
"They're great," Coseglia said to Washburn, who has never purchased a pair of socks for more than $8. "They're so comfortable, and they give me really good support. They also have the ToeTip Protector technology, which I like a lot. Seriously, if you ever get into biking, I would definitely go with these."
"Really good breathability, too," Coseglia continued to his friend who only purchases athletic socks in packs of three or more.
Throughout the 10-minute conversation, Coseglia, who took up biking several months ago and rides an average of 6.5 miles two times per week, repeatedly drew comparisons between his special socks and regular socks, telling a politely nodding Washburn that the differences between the two are "night and day."



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