I have bought just a frame and built it up(the litespeed this past summer) and I have also bought full bikes(my first bike and the new tarmac that is on the way). I can tell you that it is going to be cheaper to buy the full bike. And at your level, you will probably be very happy with all stock components in your price range. This past summer I had the opportunity to EP everything, so I opted to build up the bike to my exact specifications, because they didn't sell the litespeed with Rival and there were some things I didn't like on the stock bike(the fork,etc.) But it definitaly cost me more then if I was to have bought the bike complete.
I am now buying a stock Tarmac and there are only 2 things I eventually want to change out on it- the handlebars being the main one(from aluminum to carbon) but that is still going to be cheaper then if I had pieced the bike together.
So I say go test ride a bunch of complete bikes, see if you find something you fall in love with- I bet you will!!



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