Fit is most important but yes, the paint is also important to me...but not in the way it is for most people. I'm not adverse to pink or light blue or flowers but I also like orange, red, navy and black. My issue is that I don't want a bike that looks like everyone else's. I always want something different.
If that means a bike that is super popular but in a weird color, great. If it means a bike that no one else has in a relatively common colorway, That's fine, too. I just like to be different.
(My commuter is a Terry in boring silver but due to it's small front wheel it's odd looking and I like that about it. My road bike is also a Terry in a stunning blue and white swirl paint, so it really stands out and I love it!)