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  1. #1
    Join Date
    Nov 2002
    Location
    the dry side
    Posts
    4,367

    Really, Colnago?

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    I am glad to see more and more vocal objections to this kind of advertising in cycling
    http://www.cyclingweekly.co.uk/news/...t-tweet-196684
    2015 Liv Intrigue 2
    Pro Mongoose Titanium Singlespeed
    2012 Trek Madone 4.6 Compact SRAM

  2. #2
    Join Date
    May 2008
    Location
    northern Virginia
    Posts
    5,897
    Though it is disturbing that there are multiple men working for Colnago who saw no problem with that photo or with the tweet -- still seeing the world only in terms of the men who buy their products, and either incapable of perceiving that they are degrading to women or perceiving it and thinking it's okay.

    - Gray 2010 carbon WSD road bike, Rivet Independence saddle
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  3. #3
    Join Date
    May 2007
    Location
    Utah
    Posts
    532
    Major misstep indeed. Should not have happened. But I appreciate that they offered a decent apology - none of this "we're sorry if you were offended" that we often see, but an appropriate "we apologize for posting the image."

  4. #4
    Join Date
    May 2013
    Location
    california
    Posts
    1,227
    Since it took lots of negative reactions to sense that objectifying women is unacceptable I’d say their marketing people are way behind the learning curve about sexist ads. Blocking people on Facebook who criticized it/them also diminishes the apology. In reading their Facebook apology and the comments you can see the consequences of that and little of the real social media reaction to the original post.…..and that bike looks too big for her anyway, which would make the photo session and final photo even more egregious. hopefully the social media reactions to a few of these instances lately will give bicycling marketing people something to really be aware of.

    Now an ad with a photo of khg riding her Colnago up Passo delle Erbe would earn raves from me.....
    Last edited by rebeccaC; 10-28-2015 at 12:13 PM.
    ‘The negative feelings we all have can be addictive…just as the positive…it’s up to
    us to decide which ones we want to choose and feed”… Pema Chodron

  5. #5
    Join Date
    Jun 2014
    Location
    Seattle, WA
    Posts
    129
    Quote Originally Posted by rebeccaC View Post

    Now an ad with a photo of khg riding her Colnago up Passo delle Erbe would earn raves from me.....

    My ears must have been burning! I haven't had time to read the forum lately because my new job has been so busy, but tonight thought I'd lurk a little and see what has been going on...

    I was totally bummed when this Colnago ad came out, but like so many, I'm heartened at the responses to it. I took it pretty personally--it seemed like an insult to my wonderful bike that I love riding so much. For the record, my Colnago fits me, and I never ride it barefoot

    No photos of me riding up the Passo delle Erbe, but I think someone got one of me riding up the Giau--I'll see if I can chase it down!
    1980-something Colnago
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    2013 Wabi Classic

    mebikedolomitesoneday.wordpress.com

 

 

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