Wow they even have a video with a man riding the bicycle. Frame, the handlebar, seat folds neatly into a "umbrella" shape and you have a set of two large rings to go with it. Wheels didn't fold into some small arc. Too bad
But did you see the man trying to pick up the frame part. It didn't look all that light. Well if it was in carbon, it would be a lot lighter.
Back wheel doesn't need to be all that stiff. Front wheel on the other hand needs to be very strong. Weight placed on the rear wheel is through the pulley/drive wheel next to the ground so the rear wheel doesn't experience the full load except at the contact point on the ground. Weight on the front wheel is placed through the guides near the head tube so the wheel is seeing the full weight through all of the front wheel without the help of spokes... Me think.
just my 2 cents.