Does your budget allow for adding pictures in the brochure? I think the reasons that many people do not bike are psychological more than anything else. They hold certain perceptions of who cyclist are and they can't imagine themselves choosing that lifestyle. If you can add pictures that convey how cycling can be incorporated into their lives in a fun and functional way that might slowly seep into their psyche.
Dh got into a discussion with one of his colleagues about why it wasn't practical for families to bike because it cut into the time that busy parents could spend with their children. Dh pointed out that the time spent biking, instead of driving, to the grocery store or taking one's kids to their after school activity could be used as quality time with them. He thinks his colleague is coming around to the idea that cycling can be more than just a whimsical weekend activity.
Everything in moderation, including moderation.
2007 Rodriguez Adventure/B72
2009 Masi Soulville Mixte/B18
1997 Trek 820 Step-thru Xtracycle/B17