Duck on Wheels and I were once talking about snow shoveling as a competitive sport. Looks like a great workout, it works the core, entire body. Shoveling can be done for speed, distance, as a team or alone .... TE would carry the line of snow shoveling ware and clothing. There'd be carbon shovels, and of course those who prefer the look and feel of steel
And of course there will be special shoes! There have to be shoes.
In time there'd be indoor shoveling machines in the gym or available for home use in an infomercial for only 9.99 a month for 60 months and those who scoff at that and do their off season shoveling in the garden.
"shoveling machines! that's like driving your car to the gym for the spin class"