Norco is marketing the Phena as a women's specific all mountain bike. Has anyone tried this bike out? If you did, what did you think? Is it worthy of being called "all mountain"?

In comparing it to the specs for the 2010 Specialized Safire Comp, they look almost identical, yet Specialized calls the Safire a trail bike.

Is Norco on crack and just trying to market what is really a trail bike as an "all mountain" bike?