I have a Kindle 1.0, and it is seriously the best gift I've ever received in my life. I have always been a voracious reader (3-4 books per week), but it kinda tapered off after I had my kids. I'm reading so much more lately! It's nice that I don't have to go to the bookstore anymore (we only have 1 in town, a Border's, no independant stores; plus it was hard going with two young kids). If I'm bored or in a waiting room, I can download a book in less than a minute and read. The e-ink technology is so easy on the eyes.
I'm jealous though, I want the new Kindle!