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Hey, this sounds kind of cool. I must admit I was thinking that "Bike to Work DAY" sounded kind of odd, since to me and most other bike commuters I know bike commuting is a habit you have to work in over a period of time. Here in Norway we have a nation-wide Bike To Work campaign that runs from early May to about mid June, and even that I feel is a bit short.
But as I kept reading I realized that making a big fuss about one single day, with prizes and food! - bike for a bagel is a terrific idea! - actually makes it that much easier for people who don't really want to bike, to give it a try. And maybe some of them are pleasantly surprised at how "possible" it is?
Next winter I'll have to try to pick one of the dry and mild winter days and make it "cycle for chocolate"-day
[Hah! My dh just suggested "cycle for doughnuts-day" (it kind of rhymes in Norwegian), with a logo of a bike with doughnut wheels.... ]
Winter riding is much less about badassery and much more about bundle-uppery. - malkin
1995 Kona Cinder Cone commuterFrankenbike/Selle Italia SLR Lady Gel Flow
2008 white Nakamura Summit Custom mtb/Terry Falcon X
2000 Schwinn Fastback Comp road bike/Specialized Jett