Ignorance.....
when I went to purchase my race bike, for actual racing, the guys in the shop kept looking at my husband (who I believe was supposed to back them up that I should get the bigger bike, which would have been totally wrong for me.) At least I went in knowing exactly what I wanted and they didn't try to talk me out of that, but I don't think that they were taking me at all seriously. Of course, a few weeks after I picked up my bike I took 3rd place in the race that they sponsored and they started respecting me a whole lot more.
It might be an interesting experiment to go into a bike shop cold and see what they want to show me.



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