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  1. #1
    Join Date
    Jul 2006
    Posts
    1,046

    Tri bikes, women, materials and wheels...

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    This is kinda old, but has some interesting information about the bikes women are riding. It's written from a marketer's POV, but interesting all the same..

    The Women's Field in Kona
    We have never, to our recollection, considered just the women's field at the Hawaiian Ironman. Frankly, women were of small relevance to the triathlon industry during the 1990s, since so few women were part of the sport. This was true both on a percentage basis and as a hard number.

    That's all in the past. Not only is the sport of triathlon a lot bigger now than it was a decade ago, women make up 35% of the sport here in the U.S., not 15% as was the case in the early to mid '90s. Further, the rate of new entries into multisport is evenly split among the sexes.

    This means what, exactly? It means that if you're industry, and you're watching this trend, you'd better pay a lot of attention (both at the manufacturer and retail level) at what sort of bikes you currently make or stock to service triathlon's entry- and mid-priced levels. It also means you must face this fact: you're going to be selling just about as many mid- to high-priced 47cm, 49cm and 51cm tri bikes as you do 57cm, 59cm, and 61cm units, in the last half of this decade.


    The whole article:
    http://www.slowtwitch.com/mainheadin...005_women.html
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  2. #2
    Join Date
    Apr 2005
    Location
    Dallas, TX
    Posts
    2,716
    Sweet!

    I have a Cervelo on the way!

    Sure, it's "vintage", 2002... but it's all brand new parts... and I got it for $500 because they were trying to clear out this model (not making the One anymore).
    "Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather, to skid in broadside thoroughly used-up, totally worn out, and loudly proclaiming: WOW WHAT A RIDE!!!!"

 

 

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