That is so awesome that you are going to design some cycling clothing. What an awesome adventure.
I am mostly a road cyclist, but I do mountain too. I hate it when all you see is the overly girly stuff with flowers and pastels. But, I don't want to wear the guys' stuff. There needs to be a happy medium or at least more color choices.
Also, I like more of a "racer" type of style or look, but not with a lot of logos, etc. I also get annoyed when some of the bike catalogs show these non-biking models looking all seductive on their bikes...it's kinda funny.
I understand too that brands vary in sizing, but why is it some commpanies have the size small as size 0-2? Ugh! I always thought a small was a size 4-6 or 6-8. Just my gripe though.
I think comfort should be first, followed by performance, and then, style. But, on the other hand, I think you can have all three if there's options in color. It seems like all the colors out there are either pink and purple type of colors or red and blue. Color is a big thing for me when buying cycling clothing. I tend to hate the busy prints too, but don't mind more than one color in my jersey.
Just my 2 cents...congrats on the new venture and good luck too.