*shrug* I said what I think.

Given that the post basically said the same things, and in the same tone, that have been floating around on various lists for the past few weeks, I don't see it anything genuine about it.

I work with the people and firms that sell marketing and PR folk on how to engage/infiltrate/manipulate online communities to promote and/or defend their brands. I've done a fair amount of coaching on that myself. So, when I see it happening in such a ham-fisted manner, I call it out.

I still give it a Fail.