I cringe when I see pastel bikes in a sea of other color bikes at the bike store.My first thought is that those are the low-end bikes in the store, aimed at women who don't know much about bikes. I do like some of the colors that Orbea uses on their women's frames. They are a bit feminine but look like the type of paint job you would see on a really high end bike. Tasteful and understated - in my opinion. I just want a great bike! I want a bike that fits with all the features offered on comparably priced bikes that are not women specific. I am pleased that the Specialized Ruby bikes have nice paint jobs that don't scream "girly bike". I don't mind that the name "Ruby" on the frame is in a feminine font. I love pink and feminine stuff. But I don't want a pastel car or a pastel bike. I can wear girly colored bike clothes, but don't put me a a girly color bike. Just me. Attract me to a women's specific bike with a great frame,components,fit and quality! Tokie