I dunno.
How is that any different from the Trek Madone 5.9 SL with "Discovery Channel" plastered all over it??
I know someone who has a bike (oops - forget the brand) with a Gerolsteiner tag on it.
Personally, I would not get a bike with advertising for anyone other than the bike brand on it....but some people like to flash the team colors.
Different strokes....
2007 Seven ID8 - Bontrager InForm
2003 Klein Palomino - Terry Firefly (?)
2010 Seven Cafe Racer - Bontrager InForm
2008 Cervelo P2C - Adamo Prologue Saddle