Originally Posted by kiwi stoker
And the people who often open stores- well quite a few are former professional or elite level athletes. That doesn't mean they make a good bike shop owner. Basically they are satisfying their ego by being able to surround themselves with people and bikes (that's OK) but only so they can keep on riding the latest and greatest model, participate in the cycling industry and not so much for being a guiding hand for newbies. Their shop rides are for their buddies or to create a "club" around them. And worse if they have no business sense or no person skills.