Grrrr, why do they always assume?
Does this happen to you?
You decide to drop by a bike shop to browse. You enjoy looking at the new racy bikes, browsing the cool technical clothing and surveying the bike accessories you might just need for the fall season. You are enjoying the moments of pure bliss.
Then the bike shop boy comes over. He gives you a once over.
You know that look.
He then ushers you to the comfort bikes and clothing because you don't *look* like you cycle more than 12 miles a month. After all, you aren't a size 0, and you're not a 25 year old either. And you probably won't want to test ride the Madone on such a warm day. It's easy to get a little hot. It does take a while to work up to a lot of miles each week.
Excuse me?
Listen Sparky, my happy hiney could probably outride you any day. You may be faster, but I'm built for endurance and I'll see you in my mirror as you bonk.
Sigh.......why do they like to patronize us?
This came up at Interbike!
I went to a seminar held by a VERY well respected guy in the retail- and specifically bike- industry.
He talked about how the bike industry is in the pits right now with no growth- but then he talked about WHY bike shops are floundering.
This was one of his main topics. He hammered away on this, and I was nodding my head "YES" the entire time. I am one of those "cyclists in disguise" and have been looked over in shops MANY times.
This is one of the reasons why *I* am designing the floorplan, merchandising, and picking all the soft goods for the store. It's also another reason why I wanted to go with Giant. The take WSD seriously from the ground up.
Sigh... I promis ladies when "Estrella Mountain Cyclery" is up and running it will be the MOST friendly shop for ALL!!! And I'll make darn sure of that!