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I wish that the label wsd could stick to gear that is functionally different, i.e. specifically designed to accomodate the physical differences between (most) men and (most) women. There's no reason the rest shouldn't be gender neutral.
It's nobody's business if I want something in flaming red with black skulls on it, or if my son happens to like pale blue or lilac, and we don't need to be told that "this is for women", with the annoying subtext that everything else is, by default, "for men".