Gorge Bike Fitter Logos

After looking and also considering the comments, I also prefer B.

I voted before looking at the comments, but they reflected why I chose B. I did like A as a second choice.

I immediately went to B, so that's what I chose. I do like C, but it was too "busy." A few tweaks to simplify it might work for me. I didn't see anything sexy, but I was focused on bikes!

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Originally Posted by Wasp

From strictly a consumer view I prefer logos that don't require a lot of thought to figure out what it's saying. Simpler is usually better. I liked B. Have you looked at just........Gorge bike fitter (with the G having the wheel design)
Just a thought :)

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I like Wasp's idea, kind of a blend of B and A. Take design B and modify it so the G in Gorge is the wheel design (the way it is in A), but keep the simple, clean lettering of B. You'd need to reduce the font size of BikeFitter but I don't think that would be a problem.

Quote:

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Originally Posted by Wasp

From strictly a consumer view I prefer logos that don't require a lot of thought to figure out what it's saying. Simpler is usually better. I liked B. Have you looked at just........Gorge bike fitter (with the G having the wheel design)
Just a thought :)

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Here are some options on that line. I kept the original and played with the font on the other 3 options to try to achieve a better balance with the Wheel G.




Attachment 16923

Nr. 2. The R lines up nicelyy with the F.

I had no idea I had such a thing for aligned letters. Sorry :-D

:D No. 2, but for the font.

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Originally Posted by Wahine

The C logo is definitely meant to give an impression of the diversity of fitting that I do and to also have an "Old Timey" kind of feel to convey experience and expertise. Having said that, I would consider the example I've put up here, very rough. The text isn't balanced appropriately, the border is not finished and I would add in some decorative flourishes to balance out the negative space in the final logo. That's a lot of work, so I was trying to get an impression of if it was even worth working on further.

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I like c best for complex reasons I'll try to explain later. :)

I prefer B because it's simple. C would be my second choice, but it has too much trapped white space. A and D are too hard to read, especially D -- if I hadn't seen B and C next to it, I don't know if I would have been able to figure out that one of the words is "gorge."

Anyway that was my reaction.

Good luck!!

Quote:

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Originally Posted by Wahine

The C logo is definitely meant to give an impression of the diversity of fitting that I do and to also have an "Old Timey" kind of feel to convey experience and expertise. Having said that, I would consider the example I've put up here, very rough. The text isn't balanced appropriately, the border is not finished and I would add in some decorative flourishes to balance out the negative space in the final logo. That's a lot of work, so I was trying to get an impression of if it was even worth working on further.

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The negative space is good in C. Resist the urge to fill it up. Think of the logotype as a painting perfectly balanced in a blank wall. Let the eye have a ill' room to move. You'll have greater legibility. D

Trek - less is more - 420

Another vote for B. Clean, simple and effective.

One thing to consider is logo reproduction. I can see that C might have issues in readability if it were any smaller.

I could potentially see a little figure silhouette (like one from C) overland on the wheel of B.