A flat century is not 3,000-4,000 ft. of climbing to me, or most others around here. I ride hills, steep ones, all of the time, but I wouldn't consider a century flat unless it had less than 2,000 feet of climbing. Yesterday, I did a 40 mile ride, with 1,500 feet of climbing. This ride always seems deceptively flat, but the hillier parts come after lunch and it hurts, even though they are not big climbs.
The 2 metrics I did this year had 3,300 and 4,200 ft. of climbing and they both killed me. My average was 13.4 and I was quite happy with that. Who cares? I am happy to be able to climb grades of 10-14%, even if it's at 3-6 mph.

